The electrical contractor industry is plagued with poorly used “clip-art” icons of lightning bolts, plugs and light bulbs. The clean design of Tully Lighting & Electric’s new logo brings in an everyday icon in a way that is sophisticated, amusing, not formulaic, and, most importantly, accurately reflects Tully’s focus on high-end products and services. Tully’s new branding has been integrated into their new website, van graphics, promotional products and more.