Branding is more than just clever logo design. Creating a brand identity and strategy requires both inspiration and heavy lifting. At Boost, we consider all of the touch-points between your brand and clients, and then we strive to create a consistent and impactful message that builds your brand. This strategy is then carried over into our other marketing disciplines to motivate buyers and retain customers.
The electrical contractor industry is plagued with poorly used “clip-art” icons of lightning bolts, plugs and light bulbs. The clean design of Tully Lighting & Electric’s new logo brings in an everyday icon in a way that is sophisticated, amusing, not formulaic, and, most importantly, accurately reflects Tully’s focus on high-end products and services. Tully’s new branding has been integrated into their new website, van graphics, promotional products and more. 
