Keith Booton (boo-ten) founded Boost in 2005. After graduating from the University of Wisconsin – Madison, Keith spent the better part of the next decade on the client side learning the ins and outs of sales, product development, channel marketing, brand management, and more. Since starting Boost, not a day has gone by that Keith has not drawn upon his experience as an internal marketing manager.
Keith has equal love for the creative and strategic aspects of marketing. Nothing gets his blood flowing like a brilliant website design or gorgeous print ad, except maybe finding treasure in a Google Analytics report or BPA Statement. This passion for all things marketing makes Keith’s long days seem shorter, and is one of the many ways he brings value to his clients.
When he’s not designing, implementing, and evaluating marketing strategies or writing copy, Keith enjoys spending time with his wife, two sons, and “designer rescue dog” Odie (Australian Shepherd / Chow mix). He’s also a member of Rotary International, and his coffee addiction guarantees that the local Starbucks will never go out of business.
Interests
My family
Cars & automotive technology
Strong coffee
Making good things better
Inspiration/Guilty Pleasures
Music:
The White Stripes
The Smashing Pumpkins
Rage Against the Machine
My son’s version of any song
Literature:
The Brief and Wondrous Life of Oscar Wao
A Personal Matter
Kellogg on Marketing Series
Wired Magazine
Film:
The Departed
Star Wars Trilogy
The Usual Suspects
Road House
Travel:
Lived in Japan
England (still have family there)
Europe on business (Italy, Germany, Lichtenstein & more)
41 / 50 of the United States
Cuisine:
East Asian & Asian Fusion Cuisine
Just about any pizza
Beard Papa Cream Puffs
Unknown, until now ... maybe:
Was a waiter on the graveyard shift at IHOP for almost five years
Has both US and British citizenship
Was invited to interview to be “Joe Millionaire”

